UGC creator

I create high-converting UGC content for tech, SaaS and wellness brands, combining authentic storytelling with proven marketing psychology to turn viewers into customers.

Having worked with 30+ brands, producing winning ads and generating £15k+ in TikTok Shop GMV, I understand what makes content perform, not just look good.

From creative strategy and scripting to filming and editing, I handle the entire process. Every video is built around proven marketing fundamentals and conversion-focused frameworks, ensuring each piece of content is engineered to drive real results.

Looking for a creator who understands performance as much as creativity? Let's work.

Email me

30+ brands, including

  • Western Union
  • ZOE
  • Whatnot
  • World of Books
  • Trainpal
  • Carmoola
  • Yodeyma
  • Polarwise
  • Fussy
  • On That Ass

UGC examples

The work

Everything plays on mute as you scroll. Click any video to watch it from the start with sound.

Testimonials

What clients say

  • im sad to say that... its too perfect i have nothing to comment 😭✌️
  • This is straight up fire, exactly what we needed
  • The videos are perfect, thank you SO MUCH!
  • This is fab, you've absolutely smashed it. Thank you so much.
  • These are PERFECT, the team are really happy!
  • Thats the fastest fix I've ever seen, thank you!
  • The video is AWESOME

My creative process

How I turn buyer psychology into content that converts

Great content isn't just about looking good. It's about understanding what makes people buy. I build every video around audience awareness, market sophistication and buyer psychology, creating content that captures attention, builds desire and drives action.

Omar Ellis leaning at a window using his phone, with an app map overlaid

Turnaround3 days to a week. Faster if you need it.

  1. Hook Capture Attention

    Grab attention with a compelling pain point, desire, bold statement or curiosity gap. Every hook is tailored to the audience's awareness level, giving them a reason to stop scrolling and keep watching.

  2. Problem Build Desire

    Go beyond identifying the problem. Agitate the pain, uncover its deeper implications and make the viewer recognise why solving it matters. The goal is to turn passive interest into genuine desire for change.

  3. Solution Demonstrate the Difference

    Introduce the product as the solution, highlighting its unique mechanism and why it succeeds where alternatives fall short. Show the product in action, making the solution tangible, believable and easy to understand.

  4. Benefits Communicate Real Value

    Translate product features into meaningful outcomes the audience actually cares about. Rather than listing specifications, demonstrate how the product improves their life, supported by visual proof wherever possible.

  5. CTA Drive Action

    Finish with a clear, natural call to action that guides viewers towards the next step. The CTA aligns with the video's message and the viewer's readiness to buy, encouraging action without feeling forced.

TikTok Shop

High converters

Some of the best-performing videos from my TikTok Shop content, with the view counts straight from the app.

£15K+

Lifetime GMV

Generated through TikTok Shop

4.7M+

Combined views

Across the 9 winners shown here

1.5M

Views

On a single TTS creative

  • TikTok video showing 1.5M views
  • TikTok video showing 1.4M views
  • TikTok video showing 534.9K views
  • TikTok video showing 461.6K views
  • TikTok video showing 308.7K views
  • TikTok video showing 223.4K views
  • TikTok video showing 165.8K views
  • TikTok video showing 109.3K views
  • TikTok video showing 72.6K views
TikTok grid · view counts

Social media analytics

Who's watching

A snapshot of my audience demographics, with viewers predominantly young and UK-based.

49.9%

United Kingdom

My largest viewer location

85.6%

Aged 18–34

Share of all viewers

61%

Male viewers

Alongside 33% female, 6% other

Top locations

  • United Kingdom49.9%
  • Germany11.2%
  • Italy9.9%
  • France7.4%
  • Thailand3.2%

Age

  • 18–2452.0%
  • 25–3433.6%
  • 35–446.7%
  • 45–546.5%
  • 55+1.2%

Gender

  • Male61%
  • Female33%
  • Other6%

Let's work

Looking for a creator who understands performance as much as creativity?